Navigating Compliance and Marketing of Reiki in supporting people with Cancer

The UK Reiki Federation recognises the importance of compliance in the marketing of Reiki responsibly and ethically. Especially in supporting people with Cancer.

Reiki can be used as a modality to support people with Cancer and those undergoing medical treatment for Cancer. Reiki is not a cure and cannot be advertised or marketed as a cure for cancer.

Adherence to compliance standards becomes essential to establish credibility and fostering trust. By upholding standards of accuracy, transparency, and professionalism Reiki practitioners can ensure the integrity of Reiki is upheld while safeguarding the interests of those who benefit from Reiki.

Cancer Research UK

UKRF Code of Ethics

The CODE OF ETHICS & PROFESSIONAL PRACTICE For Members of the UK Reiki Federation states the following:

3.2.2. Reiki Practitioners must never claim to ʻcureʼ.

4.1. REIKI AND LEGISLATION

4.1.2. It is an offence to offer treatment or prescribe a remedy or advice for cancer. (Please note – this does not mean that you cannot give Reiki to someone with cancer, you just cannot claim to specifically treat cancer.)

4.1.3. It is an offence to offer treatment or prescribe a remedy or advice for cancer. (Please note – this does not mean that you cannot give Reiki to someone with cancer, you just cannot claim to specifically treat cancer.)

Click here to read the CODE OF ETHICS & PROFESSIONAL PRACTICE For Members of the UK Reiki Federation.

Who this applies to

This applies to all UKRF members offering Reiki.

The UKRF is a verifying organisation of the CNHC, therefore in line with the values of Reiki we have a responsibility to share a level of quality practice with our members. As a Reiki practitioner and as a Reiki business owner it is imperative that how the benefits and supporting nature of Reiki is communicated with transparency and in line with the code of ethics and CNHC guidance.

The CNHC Advertising Guidance Sheet states

3.3 All those involved in advertising in any way (not just healthcare professionals) are required to be aware of the requirements of CAP and the ASA.

3.4 This means you need to make sure that your advertising meets the Committee of Advertising Practice (CAP) Code. Unless you are advertising on broadcast media such as TV, the CAP Code that applies to you is the one for non-broadcast media.

Urmi Raval

Urmi Raval

Compliance, Diversity & Inclusion Coordinator - UKRF

As Reiki’s value to supporting health and wellness continue to evolve through research and gain a wider acceptance, a commitment to compliance will remain essential for promoting trust, credibility, and collaboration for clients, practitioners, Reiki interested people and the healthcare community.

By aligning with established standards of practice, Reiki practitioners can position themselves as valuable allies in the broader landscape of healthcare delivery and the UKRF values and believes that compliance is crucial in marketing and personal and professional service and practice to protect consumers from misinformation and false claims.

Reiki holds promise as a therapeutic modality for enhancing overall well-being and as a practice offers a multidimensional nature that champions human health and wellness and can be used to support patients with cancer.

It’s crucial to note that Reiki does not interfere with or replace medical treatment; it provides a supportive function as it complements conventional healthcare practices and modern medicine.

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